It's a woman-led takeover, and we've no time to be nice about it.
Guerrilla creative strategies and thought-partnership for woman who want to make a difference in the world with their business, creations and attitude.
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You know it's time. Let's get Nasty together.
Every now and then I write about what I know and how you can do these things too to create the job, life and creative direction you're after. Register to get in on it.
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About Me
My name is Kat and I believe a whole heap of guys a few hundred years ago made business and entrepreneurship blisteringly boring, inaccessible and designed it so only a few can flourish. I want to help change this. I upend the notion of whose ideas are worthy, what business tools you need, how they are presented, and how to get them.
I apply a scrappy artists' attitude to telling your story, communicating your idea, and reaching your community. I use creativity, facts, art, humour and over 22 years of arts, events, leadership and creative industry experience to make your voice heard, and your ideas understood. This isn't rocket science (because I would definitely be rubbish at that!) This is you needing someone to see your value, and tidy up your top drawer.
In addition to being quite Nasty, I creatively lead the renown global arts initiative Micro Galleries, am Advisor for French-based global arts initiative United Sketches, and was named as one of Australia's 100 Women of Influence for Culture. In 2018, I returned from the prestigious The Arctic Circle Residency where I continued my research and activations on climate disruption art and communications.
I apply a scrappy artists' attitude to telling your story, communicating your idea, and reaching your community. I use creativity, facts, art, humour and over 22 years of arts, events, leadership and creative industry experience to make your voice heard, and your ideas understood. This isn't rocket science (because I would definitely be rubbish at that!) This is you needing someone to see your value, and tidy up your top drawer.
In addition to being quite Nasty, I creatively lead the renown global arts initiative Micro Galleries, am Advisor for French-based global arts initiative United Sketches, and was named as one of Australia's 100 Women of Influence for Culture. In 2018, I returned from the prestigious The Arctic Circle Residency where I continued my research and activations on climate disruption art and communications.
URBANISTA (That's you!):
Ok, sooooo can you guess where I am at?
KAT:
You have an incredible values-driven idea, you've kicked off with abandon and passion and now – uh oh! You realise you don't have a solid structure under your feet to help you thrive.
URBANISTA:
I've been down this path. It was as effective as a soggy sandwich eaten between stops of the MTR.
KAT:
So, you spent a HEEEUUUGE amount of money on that consultant with the tie and crisp suit who looked at your website and then made you a 27-page business plan in type 10 sized font and though you squint and squint, you don't get it. It now has a fantastic use elevating your printer.
URBANISTA:
Yes!!!
KAT:
Lady, what you need, is someone to centre YOU in the process of developing your concept. Urban Nasty come on in, listen to you and your vision, place your authentic self as a collaborator and co-creator with us, and totally disrupt the socks off that consultant and mussy fussy yawn-inducing docs.
Listen, wouldn't it be amazing if you had:
A strategic and creative foundation for your platform that was in alignment with you, your values and the change you want to make in the world
Increased understanding and clarity about your unique value - you and your concept
A business plan you can read, that is uniquely you, that you use as a roadmap to take your ideas to the next level
A brand book that shows your creativity, flair and cuts through the visual noise as well as keeping your brand strong and consistent
A marketing manifesto that forms the backbone of your marketing strategy
A kick-starter social media package which focuses on not what you're peddling but what drives you, and why people should care
YOU NEED...
YOU NEED...
The Top Drawer Package
Our flagship package. We know the key pieces you need to shore-up the drenching tide of incoming chaos you are experiencing, and to make your ideas reach the dizzyingly domination status they deserve. "Success is a funtion of alignment." So, we get into your underwear drawer, rifle around, and work out how best to align all your ideas and bits! We apply our six tools that you need to walk away without your knickers in a knot, ready to do a full takeover.
So, basically, we Marie Kondo your top drawer.
For one single price, you get the BIG SIX:
So, basically, we Marie Kondo your top drawer.
For one single price, you get the BIG SIX:
1. Deep Dive
4 hours face-to-face immersive collaborative consultation that helps align your vision, mission and purpose. We take you through our bespoke process which includes a deep dive into what you're really about, what change you want to make in the world, a one-page business model development **, PLUS 3 hours of virtual or face-to-face follow up with you to really nail it.
2. A Woman With A Plan
A creative and dynamic business plan you will actually use that includes your business model, brand narrative, your why, your story, purpose and values, your solutions/offer, target market, SWOT and TWOS analysis, and timeline.
3. Boss Status Brand Book
A Brand Style Guidelines book that brings together all existing visual elements and creates deeper content including voice, and tone, look and feel.
4. Social Media Kickstarter
Did you know if you make just 2 posts a day, and each takes you 12 mins from thought to creation to execution to follow-up, that's over 145 hours a year? 145 hours you could be spending sipping margaritas in Thailand - so you wanna make it count. We assess your existing social media strategy and platforms and pull together a strategy that makes sense, and can be implemented.
5. A Magnificent Manifesto
A Marketing Manifesto captures what problem you are solving, how and why anyone should care, forms your core copy and the basis of your strategic direction for marketing. It's the Queen on the board.
6. Offer Transformation
Entrepreneurs, side-hustlers, outsiderers and disruptors don't need to think like corporates - they need an artists perspective. We take one of your offers and create a transformation pitch, looking at how the offer can be enhanced, made more unique or given a dose of dynamic to help you stand up, out and above the others.
Nasty Nano: Nervous About Too Much Nasty On A First Date?
It's cool. We understand we may need to buy each other dinner and a drink, maybe work out who needs an olive in their martini, before you invite us into your most personal place - your ideas and business.
We have a Nasty Nano offer available for those who want a delicious taste of Nasty before they go all-in:
Pimp my Feed and Marketing Manifesto So It Shines Like The Hood of Greased Lightening After The Dance.
You Get The Sweet Three:
We have a Nasty Nano offer available for those who want a delicious taste of Nasty before they go all-in:
Pimp my Feed and Marketing Manifesto So It Shines Like The Hood of Greased Lightening After The Dance.
You Get The Sweet Three:
1. A Splash Together
1 hour face-to-face to explore together your existing product, copy, social media and blog/newsletter.
2. Mini Mwah Manifesto
A two-page cheat sheet mini Manifesto that captures everything you are trying to say, do and serve in a punchy format that serves as a roadmap for all future public-facing outcomes.
3. Bangin' Blog Posts
4 x blog posts and 10 x social media posts with juicy text, sharp images and a dynamic template set up for you ready to get you through the next month of new tone, look and feel.
Just need a little flash 'n' flirt to kick it into gear?
Sometimes we are so busy doing the stuff and making the stuff, we don't know how to really align our vision with our lifestyle with our purpose, with our purse.
Urban Nasty has a Nasty Matrix that will help you pull ya big boots on, leap over the life rut, find crisp clarity on the career and life you want, and reveal the next scintillating stomps you need to take to make it happen and kick you into life.
This one hour session will help you:
Urban Nasty has a Nasty Matrix that will help you pull ya big boots on, leap over the life rut, find crisp clarity on the career and life you want, and reveal the next scintillating stomps you need to take to make it happen and kick you into life.
This one hour session will help you:
1. Understand the life you want
1 hour face-to-face deep-dive to explore together what you really want in life, what that looks like, and how to work out what aligns with your vision...and what needs to go!
2. The Matrix
The Nasty Matrix will put into simple math what you want, what will work for you and what wont. This will be your roadmap to assist in finding clarity and knowing what to say yes to, and when to say no.
3. Next Steps
Recommended next steps based on the conversation and Nasty Matrix Outcome. This will be your roadmap to get you started on the life and career you really want.
“
I did a session on the career and lifestyle matrix with Kat. Coaching is a great way to look inward to understand what I want to achieve and which steps to take to get there. Kat's insights and great questions helped elaborate on a career transition objective and a lifestyle I want.
I highly recommend this assessment for anyone considering a job or career change.
And I certainly very much liked Kat's high energy and enthusiasm.
I highly recommend this assessment for anyone considering a job or career change.
And I certainly very much liked Kat's high energy and enthusiasm.
Methodology
Methowha? It's how we do it, to make your stuff sing.
Disrupt
We flip the agency model on its head and centre YOU as collaborator and co-creator. You are part of the discovery process.
Deep Dive
We really engage with you and your idea from the inside-out. We want to discover your unique ideas, capabilities and the story that only you can tell. Your Nasty Winning Formula.
Artist's Practice
We have trained as artists and creatives. We bring an artists persepctive, strategy and approach, not a corporate one. Just what you need to stand out and Get.It.Done.
Co-Create
We are more focused on delivering elements and strategies that work and can be applied, rather than subscribing to any specific business model or practice. You need tools that work for you to get it done, not complicated tools that someone else says work.
Fun
No dry, horrible, boring, sterile experience. It's dynamic, immersive, real and ridiculously fun. Wine is optional. And encouraged.
Holistic and Hella Great
Due to our diverse and extensive women-led networks, we are able to continue offering support and tidy packages of heaven in order to support you and keep ensuring you will thrive as your needs evolve.
Our clients love us
#NastyWomen
#NastyWomen
Deliciously Nasty Ways To Go Next Level
We have a chaise-full of martini-swilling experts who know how to get your idea on the rise, and your voice trilling from the tree-tops.
Get in contact with what you need and we will be back at you with a nasty expert from our team.
Get in contact with what you need and we will be back at you with a nasty expert from our team.
Performance Coaching
It's the era of the extravert and impactful communication via performance - fortunately we are able to teach you a range of performance and presentation skills that help you deliver that pitch, powerpoint or press conference with punch, authenticity and impact.
Copywriting
We provide delicious, memorable, fun, quirky copy that will make reading your Terms and Conditions a literary treat.
Design and Branding
Strong visuals design and personal branding are paramount. We have an incredible team of creatives, designers, and photographers who can create the look, feel and image you need.
Social Media Strategy and Content
Need a social media strategy that you can understand and actually use? Or a whole heap of content delivered punchingly fast? We got you and all of Meta, covered.
Ethical Stylist
She's got the look! OR she is so busy she has no time to work out what her look even is. Our sustainable stylists can create a package for you to help you know what to wear, and where to get it to best reflect your Nasty vision.
Commercial Photography
Editorial, fashion, food, you. Create memorable images inline with your visual guidelines and vision (currently only available in Sydney, Hong Kong and South East Asia.)
Professional Relationship Coaching
Strong, authentic and meaningful relationship skills are the silver bullet for women making change. Our qualified coaches can craft training to help you develop happier, more positive, and connected relationships with stakeholders.
Video Editing
Video is queen right now. Get your content you need swished up into a moving image package with highly crafted editing and post-production, STAT.
Leadership Coaching
Big speech, big interview, big strategy, big team or big direction needed? We have your coach.
You know it's time. Let's get Nasty together.
I'm ready to embark on a #WomenLedTakeOver
@urbannasty
kat@urbannasty.org
